Shell company's efforts, actions and initiatives regarding Assignment

Shell company's efforts, actions and initiatives regarding sustainability - Assignment Example They have divided their whole work strategy into two directions, Up-stream and down-stream. In the Upstream strategy they are actually looking forward to discover newer oilfields and at the same time also working on the existing methods to increase efficiency and productivity. In the downstream strategy they invest the earnings to earn financial gains. They focus on providing the supply to the demands of the energy of the world and that to in an environmentally friendly way and at the same time focus on sustainable development. ROYAL Dutch Shell plc commonly known as â€Å"SHELL† is a multinational BRITISH-DUTCH oil and gas company. Its headquarter is situated in THE HAGUE, NETHERLANDS and a registered office in LONDON, UK. SHELL is amongst one of the leading company in the field of oil and gas industry; indulge itself not only in the production and refineries of petroleum products but also paved its way in the major energy products like â€Å"bio fuel, hydrogen and power gen eration†. SHELL is keen in fulfilling and guaranteeing energy needs of people in ways that are highly economical, environmental and social responsible. Owing to the future challenges and threats regarding our energy demands, environment and its safety such as â€Å"increasing population and rising urbanization† will hit our energy sources hardly and will eventually bring us to the verge of shortage of energy sources, according to an estimation that our world’s population will reach to 9 billion by 2050 which means that many people will fall in the hands of energy poverty. Also it was estimated by INTERNATIONAL ENERGY AGENCY that $38 trillion will be required for infrastructure to meet energy demands by 2035, beside these GLOBAL CLIMATE CHANGE is a great threat. As a result SHELL has molded its approach in accordance with these challenges in order to neutralize energy needs and energy sources, framed its policies and strategies under thorough case examinations of challenges in a very effective and righteous manner, reach to the conclusion in which they prioritized â€Å"SUSTAINABILITY† above all. Thus the energy sources that SHELL provides must be able to face these global challenges and threats which will lead towards building a â€Å"SUSTAINABLE ENERGY FUTURE†. In the words of PETER VOSER, CEO, SHELL: â€Å"with tough economic conditions prevailing, and momentous social change taking place in some countries, the world must not lose sight of longer-term challenges.† SHELL considers the two most dominating factors in putting a fight against these challenges. 1st is the GREEN HOUSE REGULATION.2nd is the development of sustainable urban cities i-e, smarter cities. These two factors effects the growing energy need to the extent of much reduction in energy demands as these smarter cities will set independency in the transport, energy systems etc. As a matter of fact that SUSTAINABILITY development is a basic need of todayâ⠂¬â„¢s era. All of sustainable developments and standards are framed by â€Å"HEALTHY, SAFETY, SECURITY, ENVIRONMENT and SOCIAL PERFORMANCE (HSSP & SP). It governs all the related issues. It sets basic priorities, rules, regulations and all concerns bodies ought to abide by them. The CEO chairs the (HSSP & SP) and accesses management of sustainability development. These policies and performances are thoroughly inspected with respect to the SHELL general business principles and (HSSP

Relationship Between Shape and Diffusion Rate Essay Example for Free

Relationship Between Shape and Diffusion Rate Essay Aim To see whether there is a relationship between the surface area and the diffusion rate Hypothesis I predict that the smaller blocks of agar will turn clear, or diffuse first, as it has a smaller surface area. This is because there is less surface area and volume for the sulphuric acid to diffuse into. Apparatus * Three sizes of agar, 20x20x20mm, 20x20x10mm, 20x20x5mm * 240ml of sulphuric acid [80ml per beaker] * 3 100ml beakers * Tile used for placing the agar * Tissue to wipe off the sulphuric acid off the agar * 3 scalpels * Ruler, measurable in mm * Stop clock * Calculator Method 1. First, cut three pieces of sulphuric acid in the following sizes 20x20x20mm, 20x20x10mm, 20x20x5mm, as accurately as possible 2. Next, fill the three beakers with 80ml of sulphuric acid each 3. Then, prepare the stop clock, and make sure it is has been reset 4. After, place the three blocks of agar into the sulphuric all at the same time, as well as starting the stop clock once the agar is in the sulphuric acid. 5. Carefully stir the three beakers using the scalpels. 6. Watch until one of the blocks have gone completely clear. 7. Once one of the blocks have gone completely clear, stop the stop clock and take out the three blocks of agar and place on the tissue, and wipe off the excess sulphuric acid from the blocks of agar to prevent further diffusion with the two other blocks which have not been fully diffused to fully diffuse 8. Cut the blocks in diagonal, through the middle and using a ruler, measure how much of it has turned clear on each side. 9. Record the data for time taken, and the depth of the clear part on the table. Results Block number 1 2 3 Block dimensions/mm 20x20x20 20x20x10 20x20x5 Predicted order of clearing 3 2 1 Actual order of clearing 3 2 1 Time taken for clearing 8mn56.29s Depth of clear part on block/mm 3 4 5 Surface area/mmà ¯Ã‚ ¿Ã‚ ½ 2400 1600 1200 Volume/mmà ¯Ã‚ ¿Ã‚ ½ 8000 4000 2000 Surface are to volume ratio O:O.3 O:O.4 O:O.6 Conclusion My prediction as to which block will go clear first was correct, being the smaller block, as its surface area to volume ratio was the greatest out of all three, even though there was not much difference between the three values. This is because the third block has a greater surface area for the sulphuric acid to diffuse into the agar, causing the diffusion rate to be greater. The blocks have become clear through diffusion caused by neutralization between the sulphuric acid and the agar, which is an alkaline. Evaluation Quite a few things did not go as planned in this evaluation, but I have come up with ideas on how to improve them if we do an experiment like this again. Firstly, the jelly size may not be accurate from cutting it, and when it has been stirred, bits of it may have chipped off causing a change in its surface area. Next time, to avoid this, we could measure the block of agar more accurately when cutting it, and also be more careful when stirring the agar and stir softer so that no bits may get chipped off. Not only that, but the time we place the three blocks of agar into the sulphuric acid may be different, as well as the time we started the stop clock. Next time, we may possibly find a different method of putting in and taking out the agar so that it remains a fair test, and so that there are less mistakes in the test, which may be reduced by having one person per block of agar and beaker, as well as another person for the stop clock and placing it in and taking it out all at the same time as well as starting and stopping the stop clock. Another complication may have come from the amount of sulphuric acid in each beaker, which may not have been equal. This problem may be reduced by measuring the sulphuric more carefully, maybe with a measuring cylinder before then placing it into the beaker, instead of measuring it into the beaker straight away. Our measurements of the depth of the clear layer of the blocks of agar jelly may have been incorrect as well, and to prevent this, we could possibly use a microscope next time and use a graticule to measure the depth that the jelly has diffused to obtain a more accurate result. The last problem I noticed while doing the experiment was when we were blotting the sulphuric acid off the agar. I found that there may have been some sulphuric acid left on the agar after we have blotted it, which may have caused further diffusion and adjusting our result. This is caused from not blotting off enough sulphuric acid off the agar. Next time, we could carefully blot all the sulphuric acid, and use one piece of tissue for each block of agar so that there is no sulphuric acid on the tissue before blotting each block of agar.

Development of Fantasy Football Website

Development of Fantasy Football Website Chapter 1. Introduction Project Overview Last year a project was completed for Mr. Starkey (hereinafter referred to as Client) to design a family website. The website was centered on a fantasy football league created for family and friends from around the world. Many other features were involved in the creation of this website including games, events, family news and many more. With all these and an advanced fantasy football competition, more than just a website site was created. In fact a quote from the Client stated â€Å"The website has brought everyone together into a kind of ‘Family Intranet or in other words, a ‘Virtual Community has been created† (Starkey A.J. 2006). Chapter 2. Design Project Aims With the success of the project, the Client has asked for improvements to be made to the fantasy football feature of the website. For next seasons competition the Client would like the entrants to be able to register on-line. The Clients reasons for this are numerous:- To aid in the ease of entering the competition To save on postage for managers in different countries To have one official route for applications, instead of entries coming in from different ways and therefore getting lost and misled To allow alterations to be made by the entrant without contacting the Client To improve the quality of the website and to continuously bring the website forward with new and innovative ideas Project Objectives To fulfil this project and create the on-line fantasy football application I will have to meet several objectives. 1. To enable the entrant to:- Create a user name and password Log in with correct details View fantasy football rules Scroll through the players in different classes i.e. defence, midfield and forwards Pick and list their selected team Process their chosen team E-mail their application to the relevant address Error messages to be given in these circumstances:- Wrong log-in details are supplied Selected team breaks any fantasy football rules Follow the CSS guidelines set in the website structure, and to consider all HCI aspects throughout the design and implementation. To have the new system installed by 11Dec 2006. Project Considerations During all aspects of designing and building this feature the following considerations will be taken into account:- Superstructure Graphics Colour Content Readability Page Layout Links Project Methodology There were several possible methodologies to help with this project. The ones considered were:- 5 STEPS (Steps to Ensure Project Success) where it helps an individual deliver the project on time within budget. The focus is on developing a realistic schedule for a project and then managing it. AIS (Administrative Information System) which uses 7 structured components. PRINCE (Projects IN Controlled Environments) this was produced by the Central Computing and Telecommunications Agency (CCTA) for the development and implementation of IS/IT projects. WebE Process â€Å"WebApps are often delivered incrementally. That is, framework activities will occur repeatedly as each increment is engineered and delivered† (Pressman RS 2005, p 507). Using the WebE Process represents an incremental design structure. The project is split up into increments to be tried and tested individually. This process model is adaptable to fit most tasks or implements. The one I have decided to go with is a methodology called PROMPT (Project Resource Organisation Management Planning Techniques) which although is the predecessor to PRINCE, it is the methodology more suited to my project than the others. PROMPT was designed in an attempt to set down guidelines for a computer project to avoid serious over-running of time limits, which I feel is vital in this project to keep me from falling behind. Even though the WebE process is specifically designed for web applications our project is not incremental. The stage flow guidelines are as follows:- Feasibility Study to determine whether the project should be done/can be done/will work if it is done. Initial stage where the project organisation is set up. Specification Stage in which the user specification was detailed. Design Stage where the logical and from this the physical design of the computer system was designed in detail. Development Stage the system is built and tested. Installation stage the user accepts a working system. Operation Stage when the system is tuned for the work in hand. Interface designs The overall design of the interface has to run along the same lines as the original website, while the log-in and selection pages can follow different routes. There are several different ways of approaching the interface. One option is a simple one click system where you click on a player and it appears in your team. Another option, and the one which will be applied to the feature, is a drag and drop system. Both options are simple for the users to work but the drag and drop system brings little extra to the process. It doesnt have to be just the name that is dragged it can be an icon. This will create a real manager feel to the program. Fig 2 shows an example of this drag and drop procedure. The icon being a players face. User Case The two use case diagrams show how the system will function. Diagram 1 shows how the Entrant will create his account, while Diagram 2 shows what option will be available to the registered manager. Storyboard Storyboarding not only improves your site navigation system but also helps design your website properly. Interface html/css design and layouts The majority of the pages in this section of the website will follow the same guidelines, with the slight exception of the team selection, seen below. Database Design There are several pieces of information required on each player for the database. Each subject data needs to be sorted properly to aid in the running of the database. â€Å"Normalisation is part of successful database design. Without normalisation, database systems can be inaccurate, slow and inefficient and they might not produce the data you expect† (databasedev.co.uk). To enable us to follow the normalisation rules to need to find a piece of information that uniquely identifies that player. As team name, player name player position etc can quite easily be duplicate a player ID has been created for each player. The creation of this ID will be automatically created by the database software (mysql) so does not need to be of a concern. The information held an each player are as follows: Field Example ID 1001 Team Name Arsenal Position Goalkeeper Player Name Lehmann Cost 7.5m Further developments The program has been designed so that any future enhancements that are required can be easily implemented. The program is reusable for the fantasy football competition every year. All that needs to be changed each year is the player information. As the database doesnt carry very much data there is plenty of room for extensions or other ideas and new innovations. The program can in future be used for any other fantasy games the client has in mind for future events. Reflection I found that the project, although not impossible to complete in the time limit, the ideas I had to solve the project objectives were over ambitious. The reasons for this soon became clear: My knowledge of PHP was not satisfactory at the start of the project to complete my ambitious objectives. The plan to keep to the main website theme, instead of aiding in the building of the fantasy football section made the project harder to complete. This was that I could not express myself for this project and therefore were limited in the way I could develop it. Considering this, the objectives and aims did not change as I feel that I still completed them moderately. The problem was that the php was very basic in the whole. Although this doesnt help with the time limit available, I can still improve this in the future as I improve my php knowledge. A good example of this is the team selection process. Diagram 6 shows one example of how I would have liked it to have been done. Chapter 3. Project Tracking Project Risks Due to the small size of this project, the risks are few, although I have included a few extra. These need to be considered even though the probability is very low, as they applied to the original project and so also concern the current one. Risk Identity Risk Probability Risk Impact Assessment of risk Risk mitigation management 1. Budget Unlikely Important Domain and monthly web server costs exceed expectations keep within budget where possible 2. Schedule Possible Important Mismanagement of workload Keep with schedule planed in the Gantt chart 3. Design Unlikely Marginal Unable to design to specification and considerations Research thoroughly and seek aid if required 4. Implementation Possible Marginal Software and hardware problems Prepare for this by having a second pc and alternative software available 5. Personnel Unlikely Serious Illness to myself that halts the procedure Seek extensions if required Reflection Project Risks As already reflected on earlier, concerning the objectives that were unfulfilled this also comes under the project risk category. The risk identity here was â€Å"schedule†. Risk Identity Risk Probability Risk Impact Assessment of risk Risk mitigation management 2. Schedule Possible Important Mismanagement of workload Keep with schedule planed in the Gantt chart Here although it says that the assessment of the risk is â€Å"Mismanagement of workload† I would be inclined to say that it was â€Å"Misinterpretation of expectations† Project Methodology The Project Proposal stated that the methodology WebE was going to be used. This was changed when it became clear that that Methodology wasnt completely suited for this project. The WebE is used for incremental applications, while the PROMPT although outdated was more suited this time. Chapter 4. Testing â€Å"Software testing is fundamentally concerned with demonstrating that observed (actual) program behaviour corresponds with specified (expected) program behaviour† (Jorgensen. P. 2002). What this means is that you build your test conditions to match what the expected outcomes of the software are. The best way of doing is to split your software into manageable sections. This is called Unit testing. This does not cover all the testing required, as our software needs to meet accessibility requirements and also pass a validation test. For all these and more we need to decide on a test strategy. Test Strategy The test strategy will include four different types of testing as described below. Sight testing This test will be used throughout the development and implementation of the website, and will be ongoing over short periods. This will spot simple errors before they become bigger. Usability testing This will be used to test every aspect of the website as defined in the website considerations. The tests and results can be seen in the Test plan. The website will then be put through the W3c Mark-up Validation Service test. Accessibility testing Accessibility testing involves measuring the ease with which users with special needs can complete common tasks on your website. The tests and results can be seen in the Test plan. Acceptance testing The Client will then be involved and asked to test all the features of the website to ensure that everything is designed to the clients expectations. This testing may result in further refinements. Usability Testing Using the list from the project consideration, we will test the web site thoroughly. These tests will be completed using different computers, browsers and internet speeds. Below is the test plan, which gives a table of the tests that were carried out, their expected results and their actual results. Test Plan Test No. Test Expected Results Actual Results Superstructure: 1 Is the site layout easy to understand? Yes Yes 2 Is the navigation around the site easy Yes Yes 3 Is the loading time quick and efficient Yes Yes 4 Is the site accessible to users with inferior hardware Yes Yes 5 Is the site accessible to users with inferior software Yes Yes 6 is the site accessible for short-sighted people Yes Yes Graphics: 7 Are they clear and attractive Yes Yes 8 Are they necessary Yes Yes 9 Do they contribute or just a distraction Contribute Contribute 10 Will they unjustifiable add to excessive loading time No Yes 11 Consider alternatives for people with lower spec browsers and software Yes Yes Colour: 12 Is there an attractive mix of colours Yes Yes 13 Do they add to the appearance of the site Yes Yes 14 Do the colours follow web standards Yes Yes 15 Have I considered colour blindness Yes Yes, See Accessibility test. Content: 16 Is the content interesting and of use to the user Yes Yes 17 Is the spelling correct Yes Yes 18 Is interaction possible Yes Yes Readability: 19 Are the pages readable Yes Yes 20 Does the site load correctly using different browsers Yes No! See note 102 Page Layout: 21 Is each page in the site consistent Yes No! See note 101 22 Use of Cascading style sheets Yes Yes Links: 23 Are the links easy to spot Yes Yes 24 Do they work correctly Yes Yes 25 If they follow the links can they return easily Yes Yes 26 Is there a site map, breadcrumbs or similar Yes, example Yes, Site map Program: Registration 27 Accept names and username Yes Yes 28 Accept Correct E-mail Yes Yes 29 Incorrect E-mail Error Error 30 Passwords Encrypt Yes Yes

In Search of Excellence: Critique :: essays research papers fc

Peter's & Waterman write of marketing but never refer to the marketing concept. However, is the philosophy of the marketing concept crucial to the theme of the book? Or, is the marketing concept compromised by the authors' interest in a product orientation. The marketing concept's ultimate goal in essence is to satisfy an organisation's clientele, while at the same time enabling the company to survive and prosper. It stresses consumer-orientation in all facets of a company's operation. It also emphasises adoption of a cross-functional perspective so that everyone within the organisation can have some impact on the organisation's success in both the profitability and at the consumer level. (Zikmund / D'Amico 2002) Peters and Waterman's In Search of Excellence: lessons from America's Best Run Companies does adhere to the marketing concept albeit not directly. They strongly support the idea that an organisation is only as good as the people who work within that organisation. Although there is some emphasis on sales and product orientation, much of this stems from the organisation wanting to provide the highest quality product or service for the consumer. Peters & Waterman see excellent companies along the lines of "a sound mind in a healthy body". They acknowledge the need for profit, but see it as secondary to consumer orientation. As expounded by one executive Peters & Waterman spoke to, "Profit is like health. You need it, and the more the better. But it's not why you exist." (Peters & Waterman 1982) The marketing concept is personified in Peters and Waterman's example of Joe Girard who consistently sells twice as many cars in a year than his nearest competitor. His success is put down to the fact that he makes the customer feel that the relationship is not over once the sale has been made. Joe sends Christmas cards, Easter cards and friendly letters, reminding the customer that he cares for them, not only for their money. Whether this is true or not, Joe leaves the customer feeling as if they have made the right choice. And this is, in turn is good for Joe Girard's long term prosperity. (Peters & Waterman 1982) In Search of Excellence: Lessons from America’s Best-Run Companies never mentions The Marking Concept, but the underlying principles are still seen in the qualities exhibited by the excellent companies. Fritos-Lay’s dedication to their customers goes above and beyond expectation. Hewlett Packard encourages employees to â€Å"tinker† with other employee’s designs and Disney’s â€Å"Cross Utilisation week† where executives don character costumes or man food stands or rides both illustrate a cross-functional policy.

Fundamentals of Marketing Essay

1.0. Course Description: The course is an introduction to the language and issues of marketing with an emphasis on learning to develop responsive marketing strategies that meet customer needs. The course focuses on basic marketing concepts, the role of marketing in the organization, and the role of marketing in society. Topics include market segmentation, product development, promotion, distribution, and pricing. Other topics, which will be incorporated into the course, are external environment (which will focus on integrative topics with marketing,  such as economics, politics, government, and nature), marketing research, international/global marketing with relevance to cultural diversity, ethics, the impact of technology on marketing, and careers in marketing. 1.1 Course Perspective: We all have many experiences with marketing from the viewpoint of the consumer. In this course, we will take the perspective of the marketing decision maker. I hope you will learn that there is much more to marketing than you might have expected. From the textbook, participation assignments/homework, and class discussions, you will learn about the decisions that marketers must make and tools/frameworks that will assist you in making those decisions effectively. By the end of the course, you should understand the complexity and challenges associated with making marketing decisions as well as ways to design effective marketing strategies. On the practical side, this new understanding of marketing should make each of you a more knowledgeable consumer. 1.2 Course Learning Goals and Objectives: Accordingly, the course emphasizes the following: To analyze the role of marketing within the firm and society. To expose you to the two parts of a marketing strategy: the target market and the marketing mix. To study the four basic variables in the marketing mix: product, promotion, price, and distribution. To exercise analytical, communication, and presentation skills (through use of technological aids, such as Microsoft Word, PowerPoint, and the Internet)—the basic tools of marketing. 2.0. Textbooks: Principles of Marketing, 13th Edition, by Kotler/Armstrong, Pearson Education 2012, ISBN 978730225574 3.0. Recommended Reading: A Selective reading packet is prepared for the course, which comprises Harvard cases, company cases derived from Philip Kotler, Gary Armstrong, â€Å"Principles of Marketing† , 7th edition, articles derived from HBR, SBR, and other significant business journals, as well as latest developed Chinese cases. Related handouts will be distributed in the class. 4.0 Method of Instruction: The course is highly interactive between the class and the instructor. Through case studies/presentations, problems, and specific company client activities, students will have the opportunity to use the concepts, ideas, and strategies presented in class. Problem-solving sessions occur in both individual (primarily) and team (occasionally) settings. This undergraduate course will incorporate a lecture and project-based approach to the principles of marketing. The textbook used in this course will be used as a reference point for the discussion(s) of the marketing plan project. Students are encouraged to read and inculcate the major principles found in the textbook. Note that occasionally changes in the schedule of the course or in the assignments are announced during class. It is your responsibility to ensure that you have received all of the changes and you will still be responsible for this information. The University is committed to a policy of honesty in academics. Conduct, which compromises a breach of this policy, may result in academic and/or disciplinary action. Cheating is a violation of student academic behavior standards. Please note that the sharing of information with other class members or with other sections of the course is considered cheating. 5.0. Assignments Case analysis An effective way to help students learn about the principles of marketing is  the analysis of marketing cases of real-world companies and events. Cases from the textbook will be assigned to provide an opportunity to apply the principles of marketing and to enhance one’s analytical ability to assess marketing problems. Analysis of cases provides for the application of course concepts to real-world situations, and students are expected to have read and analyzed the cases thoroughly prior to class. The objective of the use of cases is to apply the various principles/concepts of marketing to an in-depth analysis of a given company or industry. The class will be divided into groups (six student’s maximum per group), each group will be formed early on in the semester and given a date to present their analysis of a particular case. A presentation framework/format will be provided for each group. Team Project Each group need to develop a marketing project throughout the semester, following the below steps: Carefully choose the topic of the project, each group will decide on a â€Å"fictional† consumer product or service they wish to bring to market, which can be developed to illustrate and identify the marketing ideas. Draft a plan for the project, describing the topic goal, outline, procedure, approach, allotment of work, and possible difficulties. Carry out the plan, continuously discussing and reviewing every process of the project in the group. Referring to the instructor is welcome. Presentation and defence in class are going on in the last week As mentioned, all group members will receive the same grade for the work. Format for Marketing Plan Executive Summary Introduction Company Description (including background) Current marketing situation (situation analysis) Business mission statement External environmental factors affecting the business from: – Technological factors – Socio-cultural factors – Economic-Financial factors – Natural factors – Political-Legal factors– Competitive factors Opportunities and Threats in the External Environment Business Strengths and Weaknesses in relation to Opportunities and Threats Major Marketing Problem Competitive Advantage of the organisation Objectives and Goals Target Market Segments Recommendations for Product Strategy Recommendations for Price Strategy Recommendations for Promotion Strategy Recommendations for Place / Distribution Strategy Please note the following: If your plan is confidential, please inform the marker on the front cover of your plan. 6.0. Examination and Evaluation: Mid-test 20% Term exams 40% Group Project: Marketing Plan 20% Class participation and quiz 20% Total 100% The final is close-book. You will be asked conceptual questions which integrate all what they have learned through the course, so the hints of the best preparation for the exam is to attend the class regularly, participate in the discussion proactively and read the course material carefully. One of the questions in the final will be â€Å"What are the three most important lessons that you learned about marketing in this course that will help you as a manager, facing the challenge today and tomorrow in the globe stage?† All of you are encouraged to frequently think about this question since the beginning of the course. The final examination will be of two and a half hours duration. The examination is worth 40 percent of the total available marks. No materials are allowed into the examination room for this unit. You must bring your student identification card to the examination. In order to pass this unit to achieve your DEGREE you must complete and submit each item of coursework, complete the examination and achieve an overall mark of at least 75 percent of the total available marks. 7.0. Course Schedule: This Schedule is tentative and very much subject to change. Students are invited to bring in ads, articles, and anecdotes for class discussion. 1. Describe the roles of marketing and marketing strategy in business value creation. (This is taken from learning outcome) Poor ability to describe the fundamental concepts of marketing strategy and marketing mix. Adequate ability to describe the fundamental concepts of marketing strategy and marketing mix. Good ability to describe the fundamental concepts of marketing strategy and marketing mix and able to give related examples. Very good ability to describe the fundamental concepts of marketing strategy and marketing mix, to the extent of related applications in everyday business situation. 1.1. Explain fundamental concepts of marketing strategy and marketing mix used in the project. 1.2. Equal participation of all group members. 1.3. Ability to elicit and answer questions. 1. 2. Use appropriate terminologies in marketing activities and business environment. Poor ability to describe the terminologies used in marketing. Adequate ability to describe the terminologies used in marketing. Good ability to describe the terminologies used in marketing and able to give related examples. Very good ability to describe the terminologies used in marketing, to the extent of related applications in everyday business situation. 2.1. Explain the marketing terminologies used in the project. 3. Apply marketing concepts into marketing strategies in both local and international contexts. Poor ability to describe the fundamental concepts used in marketing. Adequate ability to describe the fundamental concepts used in marketing. Good ability to describe the fundamental concepts used in marketing and able to give related examples. Very good ability to describe the fundamental concepts used in marketing, to the extent of related applications in everyday business situation. 3.1. Explain marketing’s roles in companywide strategic planning. 4. Identify and explain the effects of marketing practices towards the community and the environment at large. Poor ability to describe the fundamental concepts used in marketing. Adequate ability to describe the fundamental concepts used in marketing. Good ability to describe the fundamental concepts used in marketing and able to give related examples. Very good ability to describe the fundamental concepts  used in marketing, to the extent of related applications in everyday business situation. 4.1. Explain the marketing plan used in the project. 5.Apply marketing mix and marketing strategy concept into a marketing plan. Poor ability to describe the fundamental concepts used in marketing. Adequate ability to describe the fundamental concepts used in marketing. Good ability to describe the fundamental concepts used in marketing and able to give related examples. Very good ability to describe the fundamental concepts used in marketing, to the extent of related applications in everyday business situation. 5.1. Explain the marketing plan used in the project. 5.2. Fluency of presentation. 5.3. Time management. 1. Describe the roles of marketing and marketing strategy in business value creation. Poor ability to describe the fundamental concepts of marketing strategy and marketing mix. Adequate ability to describe the fundamental concepts of marketing strategy and marketing mix. Good ability to describe the fundamental concepts of marketing strategy and marketing mix and able to give related examples. Very good ability to describe the fundamental concepts of marketing strategy and marketing mix, to the extent of related applications in everyday business situation. 1.1. Executive Summary. 1.2. Introduction. 2. 2. Use appropriate terminologies in marketing activities and business environment. Poor ability to describe the fundamental concepts used in marketing. Adequate ability to describe the fundamental concepts used in marketing. Good ability to describe the fundamental concepts used in marketing and able to give related examples. Very good ability to describe the fundamental concepts used in marketing, to the extent of related applications in everyday business situation. 2.1. Introduction. 2.2. Body 2.3Conclusion 3. Apply marketing concepts into marketing strategies in both local and international contexts. Poor ability to describe the fundamental concepts used in marketing. Adequate ability to describe the fundamental concepts used in marketing. Good ability to describe the fundamental concepts used in marketing and able to give related examples. Very good ability to describe the fundamental concepts used in marketing, to the extent of related applications in everyday business situation. 3.1. Discussion of marketing concepts used in the project. 3.2. Application of marketing concepts in findings 4. Identify and explain the effects of marketing practices towards the community and the environment at large. Poor ability to describe the fundamental concepts used in marketing. Adequate ability to describe the fundamental concepts used in marketing. Good ability to describe the fundamental concepts used in marketing and able to give related examples. Very good ability to describe the fundamental concepts used in marketing, to the extent of related applications in everyday business situation. 4.1. Discussion of the effects of marketing practices in the project. 5.Apply marketing mix and marketing strategy concept into a marketing plan. Poor ability to describe the fundamental concepts used in marketing. Adequate ability to describe the fundamental concepts used in marketing. Good ability to describe the fundamental concepts used in marketing and able to give related examples. Very good ability to describe the fundamental concepts used in marketing, to the extent of related applications in everyday business situation.

Summary of Tuesday’s with Morrie

Summary of Tuesdays with Morrie Tuesdays with Morrie, is a look a man dying from a terminal illness and how he chose to deal with his prognosis. The book was written by Morrie Schwartz’s former student, Mitch Albom. Mitch was busy with his career, but one night while watching Nightline in 1995, he rediscovered his old professor, dying with Lou Gehrig’s disease. Lou Gehrig’s disease is also known as ALS (amyotrophic lateral sclerosisis). ALS is a fatal degenerative disease of the nervous system marked by progressive muscle weakness and atrophy. It is a form of motor neuron disease. Morrie did what most people who are aging and dying usually don’t do; he decided to face death with inner dignity and he taught a young man how to live through his impending death. Morrie was a perfect example of the continuity theory. The continuity theory emphasizes that people age best when they are able to view the changes in later life inside an existing thought and behavior pattern. Aging best, in my opinion is not just how long you live, but how you live. Morrie’s behaviors were; to talk about death, maintain social connections by spending time with friends and family, remain mentally active as long as he could, write and mentor Mitch, his former student. Morrie’s thought pattern changes were to write about death, make decisions as to how he was going to live out his remaining time, and anticipate the physical limitations that would occur as the disease progressed. He believed the more you anticipated the loss of physical powers, not just because of a disease, but also because of age, that causes physical limitations, or the end of physical abilities, the easier the adjustment would be. Morrie anticipated the total end of his physical abilities. Morrie’s behaviors and thought about the changes that took place in his life and physical body was the reason he could face his journey from life to death. Anyone going in to the field of gerontology will have to deal with aging clients and the prospect of their clients impending death. Tuesday’s with Morrie brought a realization of how society talks about living, but does not deal with the unavoidable reality of dying which is something all human beings must do. Morrie did not lose his ability to love in the midst of losing his battle with ALS. It was interesting for someone to be so candid about death, how it felt to know that one is dying, and using this as a platform to share with others the journey. Morrie was the epitome of knowing how to die. He possessed altruistic qualities, the belief that acting for the benefit of others is right and good, no matter what one’s own circumstances may be. Morrie was generative in life and generative in the midst of facing his own mortality. His generative behavior was shaped by his unique life experiences, including experiences of suffering. Leaving a legacy to succeeding generations was tied to suffering experiences, to the personal and communal identities that emerged from suffering, to the importance of intergenerational and intragenerational community, and to what men believed others needed from them. Morrie told a story about a male wave that was worried about crashing into the ocean. The male wave met a female wave that was happily head toward the shore. The male wave said you are going to crash into the shore and you will no longer exist. The female wave said I am not just a wave; I am part of the ocean. Morrie did not feel he was just an individual human being, but a part of the whole universe. It will be important for anyone working with the elderly to have the ability to understand from that individual’s point of view. It also impacted me personally because death is something we all have to face one day. It’s part of every human being’s journey. Unknown, but still a road all must travel. Morrie taught Mitch how to live while he was dying. Although Morrie was dying he still felt death was a mystery. Although death is unknown to all human beings, how people choose to deal with it is a decision they can make. The unknown is a fearful thing because it is not familiar. I like Morrie’s experience because he did not deal with the mystery of death, but with the things that were known to him. He used all of the resources he had in order to deal with his situation. Morrie’s use of crystallized intelligence,; the ability of his knowledge grow by taking every piece of life wisdom he had and applied it to his journey into death. His use of semantic memory, the basic facts of life he was able to maintain, helped him to rationally think about his impending inability to speak, go to the bathroom on his own, use his hands, or walk. Morrie dealt with how he would feel; the depression that would set in and he thought about how to handle his emotions as his body shuts down. Tuesday’s With Morrie made me think about death, and how I would handle it. Now death comes in many ways; one may be in a fatal accident, natural death, which I consider unexpected; or by a terminal illness that may be quick or drag on for months maybe even years. However it comes, death remains a mystery. I hope I can deal with the known fact that all must die; and no matter how death comes, that my life counted and that I did what I was suppose to do while here, and I helped others to learn how to live by my life, and ultimately by my death like Morrie.